NOIDA, UTTAR PRADESH /
ANALYTICS – CONSUMER GROWTH /
FULL-TIME
Title – Search Engine Optimization – Senior Associate
About Paytm:
Paytm is India’s leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm provides consumers with services like utility payments and money transfers, while empowering them to pay via Paytm Payment Instruments (PPI) like Paytm Wallet, Paytm UPI, Paytm Payments Bank Netbanking, Paytm FASTag and Paytm Postpaid – Buy Now, Pay Later. To merchants, Paytm offers acquiring devices like Soundbox, EDC, QR and Payment Gateway where payment aggregation is done through PPI and also other banks’ financial instruments. To further enhance merchants’ business, Paytm offers merchants commerce services through advertising and Paytm Mini app store. Operating on this platform leverage, the company then offers credit services such as merchant loans, personal loans and BNPL, sourced by its financial partners.
Expectations/ Requirements:
● Review & update the existing SEO strategy and execute it to achieve the business traffic
& conversion targets.
● Perform regular SEO audit to identify the key issues as well as the new opportunities.
Share the recommendations with all the relevant stakeholders and get them
implemented to improve the search rankings.
● Conduct extensive research using multiple tools to expand the current portfolio of
keywords.
● Coordinate with the category, product & web developer teams for the timely completion
of SEO tasks & prioritization of new requirements.
● Collaborate with the content team for keyword research, creation & finalisation of the
content plan and audit of blog articles.
● Monitor the latest SEO trends, algorithm changes, contemporary best practices and get
the required changes done.
Superpowers/ Skills that will help you succeed in this role:
● 5+ years of experience in SEO space. Previous experience in financial services /
e-commerce would be preferred.
● Proven track record in delivering high traffic / conversion growth at a good scale.
● Expertise in the use of all major SEO tools – Google analytics, Google Search console,
SEMrush, Keyword planner etc.
● Ability to quickly adjust to the new business requirements.
● Solid understanding of html / css and a good understanding of javascript.
● Excellent communication and team collaboration skills to work effectively with various
stakeholders across the teams.
● Good analytical and logical skills. Command on Microsoft Excel or Google sheets.
Why join us: A collaborative output driven program that brings cohesiveness across businesses through technology. Improve the average revenue per use by increasing the cross-sell opportunities. A solid 360 feedbacks from your peer teams on your support of their goals. Respect, that is earned, not demanded from your peers and manager.
Compensation:
If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!