DELHI, BANGALORE /
ANALYTICS – ADS /
FULL-TIME
Paytm DSP:Paytm Demand Side Platform is for running programmatic video ads outside the Paytm App. It helps advertisers reach out to Paytm user base by showing ads via Paytm own and third-party solutions.
Product Listing Ads:Product Listing Ads are available for brand and merchant partners retailing their inventory on Paytm e-commerce.
About the Role:
We are looking for a Lead Data Analytics candidate with About Paytm:
Paytm is India’s leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. Its investors include Softbank, Ant Financial, AGH Holdings, SAIF Partners, Berkshire Hathaway, T Rowe Price, and Discovery Capital.
About the Team:
With ~400M registered users, 20M Merchant Partners, 150M+ Monthly Active Users and 18M+ daily active users, the goal is to create a new business vertical, and increase the Company’s revenue and profit hence Paytm Ads team was started to monetize Paytm user traffic. Paytm ads business consists of the following.
On Platform Display Ads: Ads are placed on strategic touchpoints on the homepage, category page and post-transaction page on the Paytm consumer app, Paytm for Business merchant app, Paytm Insider & Paytm Money. This aims at engaging with Paytm active transacting users.
strong analytics and Insights function. Will be independent contributor capable of building the team from scratch and taking complete ownership of projects. It will require solid understanding of the business objectives, formulating the analytic solution and execute/ implement to deliver the solution.
Expectations/ Requirements:
● Leading analytics and insights team for Paytm Ads business and building insights that impact the business and product decisions. Person would grow as the business grows.
● Should be able to proactively and independently identify pain points of business and generate insights to solve those
● Thought leadership in analytics requirements and effectively partnering with the engineering team for data flows and data validations.
● Driving the adhoc analysis requests and discovering user behavior patterns while conducting such analysis. Circulating and making team aware of such insights and patterns.
● Should be able to drive the selection of tools for effective analysis and build process to work efficiently on insights generation
● Should be able to work independently and proactively along with business and product leaders and coordinate with various team members
Superpowers/ Skills that will help you succeed in this role
● 7-9 years of experience in Analytics and insights function
● Should be very fluent with data analysis tools, SQL, etc.
● Prior Industry: e-commerce / Fintech / services brand preferred. Other industry experience is also welcome. Preference will be given to candidates who have worked in tech startups.
● Strong written and verbal communication skills
● Prior experience of leading a small team of analysts would be a plus
Why join us ?
● A collaborative output driven program that brings cohesiveness across businesses through technology
● Improve the average revenue per use by increasing the cross-sell opportunities
● A solid 360 feedback from your peer teams on your support of their goals
● Respect, that is earned, not demanded from your peers and manager
Compensation:
● If you are the right fit, we believe in creating wealth for you